PRIVACY POLICY
Effective Date: 1 November 2025
Last Updated: 31 March 2026
Unmasked (“the App”, “we”, “our”, or “us”) respects your privacy and is committed to protecting your personal information.
This Privacy Policy explains how we collect, use, store, and safeguard your information when you use the App.
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1. Data Controller
Unmasked Innovations (PTY) LTD is the data controller responsible for your personal information.
Location: Cape Town, South Africa
Email: [email protected]
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2. Information We Collect
We collect only the personal information necessary to provide the App’s core functionality.
We collect information only when you voluntarily provide it through the App. We do not collect data in the background without your knowledge or consent.
Information you provide directly:
• Name or nickname
• Email address (required for account creation and login)
• Gender selection
• Questionnaire responses
• Profile information you choose to enter
App activity information:
• App interactions such as questionnaire completion and feature usage
• Purchase confirmation information via Google Play Billing
We do NOT collect:
• Android ID or Advertising ID
• Device model or operating system information
• Payment card details
• Government identification numbers
• Precise location data
• Biometric data
• Sensitive personal data (such as health or financial information)
We do not use third-party advertising networks, behavioural tracking, or cross-app tracking technologies.
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3. Legal Basis for Processing
If you are located in the European Union or similar jurisdictions, we process personal data based on:
• Your consent
• Performance of a contract
• Compliance with legal obligations
• Legitimate interests in maintaining and improving the App
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4. How We Use Your Information
We use your information to:
• Generate and display user insights based on questionnaire responses. The App does not provide psychological assessment, diagnosis, or professional advice.
• Provide access to free and premium features
• Manage user accounts
• Authenticate users
• Process in-app purchases through Google Play Billing
• Provide customer support
• Maintain app functionality and security
• Comply with legal obligations
We do not sell, rent, trade, or monetise your personal information.
We do not use your data for automated decision-making that produces legal or similarly significant effects.
All results provided by the App are for informational and personal insight purposes only.
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5. Payments
All in-app purchases are processed through official platform providers such as Google Play Billing or Apple App Store.
We do not collect, store, or process payment card details.
Payments are handled in accordance with the respective platform’s privacy policies and terms.
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6. Sharing of Information
We do not share your personal data with third parties for advertising, marketing, or tracking purposes.
We may share limited information only in the following cases:
Service Providers
• Payment processors (Google Play / Apple)
• Secure hosting and infrastructure providers
These providers are required to safeguard your data.
Legal Requirements
We may disclose information if required by law or regulation.
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7. Tracking and Advertising
We do not track users across third-party apps, websites, or services.
We do not use your data for targeted advertising or behavioural profiling.
We do not use third-party advertising SDKs or cross-app tracking technologies.
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8. Data Storage and Security
Your data is stored using secure cloud infrastructure and protected through appropriate safeguards.
We implement:
• Encryption in transit
• Access controls
• Data minimisation
• Role-based access
While we take reasonable steps, no system can be completely secure.
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9. Data Retention
We retain personal data only as long as necessary to provide the App’s services or comply with legal obligations.
If you delete your account, your data will be permanently deleted within 30 days, unless retention is required by law.
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10. Your Rights
Under POPIA, GDPR, and applicable laws, you may request:
• Access to your data
• Correction of inaccurate data
• Deletion of your data
• Withdrawal of consent
To exercise your rights, contact:
[email protected]
We will respond within a reasonable timeframe.
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11. Account Deletion
You may request deletion of your account and all associated data at any time by contacting:
[email protected]
We will verify your identity before processing your request.
Your data will be permanently deleted within 30 days unless legally required otherwise.
Where available, in-app deletion functionality may also be provided.
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12. Age Restriction
The App is intended for users aged 18 and older.
We do not knowingly collect data from individuals under 18. If such data is identified, it will be deleted promptly.
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13. Third-Party Links
The App may contain links to external services. We are not responsible for their privacy practices.
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14. International Data Transfers
Your data may be processed outside South Africa.
Where applicable, we ensure appropriate safeguards are in place to protect your information.
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15. Changes to This Policy
We may update this Privacy Policy from time to time.
Updates will be posted within the App or on our website. Continued use of the App indicates acceptance of the updated Policy.
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16. Contact
If you have any questions about this Privacy Policy, please contact:
Unmasked Innovations (PTY) LTD
Email: [email protected]

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TERMS & CONDITIONS
Effective Date: 1 November 2025
Last Updated: 31 March 2026
Welcome to Unmasked (“the App”), owned and operated by Unmasked Innovations (PTY) LTD (“we”, “our”, or “us”).
These Terms & Conditions govern your access to and use of the App. By downloading, accessing, or using the App, you agree to be bound by these Terms.
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1. Eligibility
• The App is intended for individuals aged 18 years and older.
• By using the App, you confirm that you meet this requirement.
• You agree to comply with applicable laws in your jurisdiction.
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2. Use of the App
The App provides insights based on user responses and interaction styles analysis for informational and entertainment purposes only. The App does not provide psychological assessment, diagnosis, or professional advice.
You agree to:
• Use the App for personal, non-commercial purposes
• Not misuse, copy, modify, distribute, reverse engineer, or exploit any part of the App
We reserve the right to suspend or restrict access if misuse is detected.
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3. User Accounts
• Some features require account registration
• You agree to provide accurate and up-to-date information
• You are responsible for safeguarding your login credentials
We are not liable for unauthorised access resulting from your failure to secure your account.
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4. In-App Purchases
The App offers a one-time purchase to unlock full features.
• Payments are processed through:
o Google Play Billing (Android)
o Apple App Store (iOS)
We do not collect or store payment details.
Prices are clearly displayed before purchase.
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Digital Content Access
Upon successful payment:
• Access to premium content is granted immediately
• You acknowledge that digital content delivery begins instantly
Where permitted by law, this may affect your right to withdraw from the purchase.
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Refunds
Refunds are handled by the platform provider:
• Google Play → subject to Google’s refund policies
• Apple App Store → subject to Apple’s refund policies
We cannot issue refunds directly unless required by applicable law.
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5. Intellectual Property
All content in the App, including:
• Text
• Designs
• Branding
• Questionnaires
• Analysis logic
is owned or licensed by Unmasked Innovations (PTY) LTD.
You are granted a limited, non-exclusive, non-transferable licence for personal use only.
No ownership rights are transferred to you.
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6. Disclaimer
The App provides insights for self-reflection and entertainment purposes only.
It does not constitute:
• Medical advice
• Psychological advice
• Legal advice
• Financial advice
You should seek qualified professionals where appropriate.
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7. Limitation of Liability
To the maximum extent permitted by law:
• The App is provided “as is” without warranties of any kind
• We do not guarantee uninterrupted or error-free operation
We are not liable for:
• Indirect or consequential damages
• Loss of data or business interruption
Our total liability is limited to the amount you paid for the App, if any.
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8. Termination
We may suspend or terminate access if you violate these Terms.
You may stop using the App at any time by uninstalling it.
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9. Privacy
Your personal information is handled in accordance with our Privacy Policy.
By using the App, you agree to how your data is collected and used as described in that policy.
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10. Changes to the App or Terms
We may:
• Update the App
• Modify these Terms
Changes will be communicated via the App or website.
Continued use of the App indicates acceptance of updated Terms.
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11. Availability of the App
We do not guarantee that the App will always be available, uninterrupted, or error-free.
We may update, modify, or discontinue features at any time.
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12. Governing Law
These Terms are governed by the laws of the Republic of South Africa.
Where required by applicable law, users may also have rights under their local consumer protection laws.
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13. Contact Information
Unmasked Innovations (PTY) LTD
Cape Town, South Africa
Email: [email protected]
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© 2026 Unmasked Innovations (PTY) LTD. All rights reserved.

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ContactEmail: [email protected]Unmasked Innovations PTY LTD is a digital product company focused on building applications that support personal insight and meaningful connection.

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UNMASKED GUIDE

The Unmasked Guide is an automated WhatsApp-based conversational assistant operated by Unmasked Innovations PTY LTD. It provides educational insights based on the Unmasked Connection Energies framework, helping users better understand relationship patterns, emotional responses, communication styles, and the different ways people connect.The first three questions are free. After that, users may unlock a paid 24-Hour Clarity Pass, which provides more detailed clarity answers and deeper interpretation within the Unmasked framework, subject to a fair-use limit of up to 20 questions during the 24-hour access period.Please note that the Unmasked Guide does not record or remember previous questions or answers. Each question should therefore include all relevant information needed for the Guide to respond properly. The service is for educational and self-awareness purposes only and does not provide therapy, counselling, diagnosis, legal, medical, financial, or crisis support.

• UNMASKED GUIDE
• Guide terms & conditions
• GUIDE PRIVACY POLICY
• GUIDE DELETION POLICY
• GUIDE REFUND POLICY
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Unmasked Guide Privacy PolicyEffective Date: 20 May 2026This Privacy Policy explains how personal information is collected, used, stored, and protected when users interact with Unmasked Guide, an automated WhatsApp-based conversational assistant operated by Unmasked Innovations PTY LTD.Unmasked Guide is designed to provide educational information and self-reflection insights related to the Unmasked Connection Energies framework, a model developed to help individuals understand interpersonal dynamics, relationship patterns, and the different ways people connect.By using Unmasked Guide through WhatsApp or any other supported service interface, you acknowledge and agree to the practices described in this Privacy Policy.Important: Unmasked Guide provides educational and self-reflection content only. It is not therapy, counselling, medical advice, legal advice, financial advice, or crisis support. Users should not submit sensitive personal information, emergency information, or confidential third-party information through the service.1. Responsible Party
For purposes of the Protection of Personal Information Act, 2013, also known as POPIA, Unmasked Innovations PTY LTD is the responsible party for personal information where it determines the purpose and means of processing in relation to Unmasked Guide. Privacy and information access requests may be directed to the Information Officer or privacy contact at:
Email: [email protected]2. Service Description
Unmasked Guide is an AI-assisted messaging service that provides short educational responses about the Unmasked Connection Energies framework. The service allows users to submit questions through WhatsApp and receive automated responses generated through artificial intelligence systems configured to use curated Unmasked knowledge sources.The service may provide a limited number of free interactions. Additional questions, extended interactions, or premium access may require payment.3. Information We Process
Unmasked Guide is designed to minimise data collection and only process information needed to operate the service. When a user interacts with Unmasked Guide, the following information may be processed:
• the phone number associated with the user’s WhatsApp account
• the message content submitted by the user
• the user’s WhatsApp profile name or other limited WhatsApp account information where made available by WhatsApp
• technical metadata required for message delivery through the WhatsApp Business Platform
• usage information required to apply free message limits, paid access, fair usage limits, or service controls
• payment confirmation status where a payment is completed through a third-party payment provider
• timestamps, access status, and limited operational records needed to manage the serviceUnmasked Guide does not request or require identity documents, full personal profiles, demographic data, passwords, banking credentials, or credit card details. Users should avoid submitting sensitive personal information, including health information, information about minors, financial information, sexual information, religious or political views, or details about other identifiable people.4. Purpose of Processing
Information processed through Unmasked Guide is used for the following purposes:
• generating responses to user questions
• delivering educational explanations related to the Unmasked Connection Energies framework
• enabling message delivery and service operation through the WhatsApp Business Platform and related automation tools
• tracking free usage limits, paid access status, fair usage limits, and service abuse prevention
• enabling paid interactions where applicable
• confirming payment status and activating paid access
• troubleshooting service issues
• maintaining basic operational, security, accounting, and compliance records where legally or operationally required
Information is not sold to third parties and is not used for advertising or behavioural profiling by Unmasked Innovations PTY LTD.5. WhatsApp, Meta, and Messaging Platform ProcessingUnmasked Guide operates through WhatsApp. When users send messages to Unmasked Guide, WhatsApp and Meta may process message metadata, delivery information, and other account or device information according to their own terms, privacy policies, business messaging policies, and legal obligations.Users should understand that WhatsApp communications are also subject to the privacy and security practices of WhatsApp and Meta. Unmasked Innovations PTY LTD does not control how WhatsApp or Meta process information within their own systems.By initiating contact with Unmasked Guide on WhatsApp, users consent to receive responses and service-related messages necessary to provide the service.6. Automation and AI Processing
Unmasked Guide may use automation platforms, including Make.com or similar workflow tools, to receive WhatsApp messages, route requests, apply free or paid usage rules, and send responses back to users.Responses generated by Unmasked Guide are produced using artificial intelligence technology. The AI system is configured to use curated knowledge sources related to the Unmasked Connection Energies framework.User messages may be temporarily processed by AI infrastructure in order to generate a response. This processing occurs for the purpose of answering the user’s question and operating the service.Unmasked Innovations PTY LTD does not intentionally use user conversations to train public AI models.7. Payments and Paid Interactions
Unmasked Guide may offer paid access to additional questions, extended guidance, or premium usage beyond the free allowance.Where payment is required, users may be redirected to a secure third-party payment provider, such as PayFast or another approved payment processor.Pricing may be shown in South African Rand and may include an approximate foreign currency comparison for convenience only.Unmasked Innovations PTY LTD does not store or process credit card information, banking details, payment card numbers, CVV numbers, online banking credentials, or payment passwords.PayFast or another approved payment provider may process payment information directly. Unmasked Innovations PTY LTD receives only limited payment confirmation information required to activate, manage, or verify paid access.Payment processors may retain transaction information according to their own privacy policies, terms, anti-fraud obligations, and legal requirements. Users should review the privacy policy and terms of the relevant payment provider before completing a transaction.8. Data Storage and Retention
Unmasked Guide is designed to avoid unnecessary storage of user conversations and personal data.Messages are processed for the purpose of generating a response, applying usage rules, and delivering the service. However, limited information may be retained where necessary for service operation, payment access, troubleshooting, audit, accounting, security, abuse prevention, or legal compliance. This may include a WhatsApp number, usage count, payment status, timestamps, and limited operational logs.Third-party service providers, including WhatsApp, Meta, automation platforms, AI processing providers, cloud infrastructure providers, and payment processors, may retain information according to their own retention periods and legal obligations.Where Unmasked Innovations PTY LTD controls the information, it will retain personal information only for as long as reasonably required for the purpose for which it was processed, unless a longer retention period is required or permitted by law.9. Third-Party Service Providers
To operate the service, Unmasked Guide relies on third-party platforms and infrastructure providers that may process limited information required for functionality.These providers may include:
• WhatsApp Business Platform and Meta services
• automation and integration platforms, such as Make.com
• artificial intelligence processing services
• cloud hosting and database infrastructure providers
• payment processing services, such as PayFast or other approved providers
• website or service-interface providers used to publish the policy or support the serviceThese providers may process data according to their own privacy policies, terms, data processing arrangements, and legal obligations.10. International Data Processing
Because Unmasked Guide operates through global messaging, automation, AI, cloud, and payment infrastructure services, message data and related operational information may be processed in multiple jurisdictions where service providers maintain infrastructure.Where applicable, Unmasked Innovations PTY LTD will rely on reasonable contractual, technical, and organisational safeguards used by its service providers to protect information processed across jurisdictions.11. Security
Unmasked Innovations PTY LTD takes reasonable administrative, technical, and organisational measures to ensure that interactions with Unmasked Guide are processed securely.However, no digital communication system can be guaranteed to be completely secure. Users should exercise caution when sharing information through messaging platforms and should not send highly sensitive or confidential information to Unmasked Guide.12. Children and Minors
Unmasked Guide is not intended for use by individuals under the age of 18 without parental or guardian supervision.The service does not knowingly collect personal information from children. If it becomes apparent that personal information from a minor has been submitted, reasonable steps will be taken to delete or restrict such information where technically feasible and legally appropriate.13. User Rights
Depending on the jurisdiction of the user, individuals may have rights under applicable privacy legislation, including the Protection of Personal Information Act, 2013 in South Africa, and other applicable privacy laws where relevant.These rights may include the right to:
• request access to personal information processed
• request correction of inaccurate personal information
• request deletion of personal information where applicable
• object to certain processing where allowed by law
• request information about the third-party providers involved in the processing of their informationBecause Unmasked Guide is designed to minimise data retention, some requests may result in confirmation that limited or no personal information is stored directly by Unmasked Innovations PTY LTD. Requests may be directed to:
Email: [email protected]14. Marketing and Promotional CommunicationsUnmasked Guide is intended to respond to user-initiated messages and service-related interactions.
Unmasked Innovations PTY LTD does not use Guide conversations for third-party advertising or behavioural profiling.Where promotional or service update messages are sent through WhatsApp or another channel, they will be sent in line with applicable consent requirements, WhatsApp policies, Meta policies, and relevant law.Promotional messages, if any, will only be sent where permitted by law and applicable WhatsApp or Meta policies.Users may stop interacting with the service or follow any available opt-out instructions where provided.15. Changes to This Privacy Policy
Unmasked Innovations PTY LTD may update this Privacy Policy from time to time to reflect improvements to the service, payment changes, regulatory changes, third-party platform requirements, or operational adjustments.The most current version will be made available through the official website, service interface, WhatsApp flow, or another appropriate channel. Continued use of the service after changes have been published constitutes acceptance of the updated policy.16. Company Information
This website and service are operated by: Unmasked Innovations PTY LTD
Company type: Private company registered in South Africa
Physical address: 23rd Arthurs Road, Sea Point, Cape Town, 8005, South Africa
Email: [email protected]
Website: www.unmaskedinnovations.com17. Contact Information
For privacy-related inquiries, personal information requests, paid access issues, or general concerns, users may contact:
Unmasked Innovations PTY LTD
Email: [email protected]
Address: 23rd Arthurs Road, Sea Point, Cape Town, 8005, South Africa

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Unmasked Guide Terms and ConditionsEffective Date: 20 May 2026These Terms and Conditions govern the use of Unmasked Guide, an automated WhatsApp-based conversational guide operated by Unmasked Innovations PTY LTD.By interacting with Unmasked Guide through WhatsApp or any other supported platform, you agree to these Terms and Conditions. If you do not agree with these Terms, you should not use the service.1. Description of the Service
Unmasked Guide is an AI-assisted messaging service designed to provide educational information and reflective guidance about the Unmasked Connection Energies framework. The service allows users to submit questions through WhatsApp and receive automated responses about connection patterns, relationship dynamics, communication styles, emotional needs, and interpersonal insight based on the Unmasked framework.Responses are generated using artificial intelligence technology configured to use curated Unmasked knowledge sources and operational instructions. The service may be supported by automation tools, messaging platforms, artificial intelligence infrastructure, cloud hosting services, and payment providers.2. Educational and Informational Purpose
The information provided by Unmasked Guide is intended for educational, self-reflection, and informational purposes only.
The service does not provide:
• psychological therapy or counselling
• medical, psychiatric, legal, financial, or professional advice
• diagnosis, treatment, crisis support, or emergency assistance
• a substitute for professional judgement, therapy, coaching, or personal decision-making
Users should not rely on the service as a replacement for professional guidance. If a user is in crisis, feels unsafe, or needs urgent support, they should contact local emergency services, a qualified professional, or an appropriate crisis support service.3. Artificial Intelligence Generated Responses
Responses provided by Unmasked Guide are generated by artificial intelligence systems.
While the service is designed to provide helpful and relevant information related to the Unmasked framework, responses may occasionally be incomplete, inaccurate, delayed, or unsuitable for a specific personal situation.
Unmasked Innovations PTY LTD does not guarantee that every response will be accurate, complete, current, or appropriate for a user’s circumstances. Users remain responsible for how they interpret and apply any information received through the service.4. Free and Paid Interactions
Unmasked Guide may provide a limited number of free interactions. The first three interactions may be provided free of charge, unless otherwise stated through the service, website, payment page, or another official communication channel.Once the free usage allowance has been reached, the user may be offered the option to purchase additional access, questions, or extended guidance.After the free usage allowance has been reached, users may be offered the option to purchase a paid 24-Hour Clarity Pass or another paid access option.
Unless otherwise stated at the point of purchase, the paid 24-Hour Clarity Pass provides access to more detailed clarity answers and deeper interpretation within the Unmasked framework for a period of 24 hours from activation, subject to a fair-use limit of up to 20 questions during the 24-hour access period.The current price of the 24-Hour Clarity Pass is R39, unless another price is clearly displayed before payment.Any applicable pricing, access period, usage limit, or question limit will be communicated before payment is requested. Users may choose whether or not to proceed with a paid option.Unmasked Innovations PTY LTD may change the free usage allowance, pricing, access structure, fair-use limit, or paid features from time to time. Updated information will be provided through the service, payment page, website, or another official communication channel.5. Delivery of Digital Service
Unmasked Guide is a digital service delivered through WhatsApp or another supported messaging platform.Once successful payment confirmation is received, paid access will be activated through the service as soon as reasonably possible. No physical goods are shipped.Delivery may depend on payment confirmation, WhatsApp message delivery, automation workflows, mobile network availability, internet service availability, and third-party platform availability.If paid access is not activated after successful payment, the user should contact [email protected] with proof of payment and the WhatsApp number used for the service.6. Payments
Payments for additional questions, premium access, or extended interactions may be processed through secure third-party payment providers, including PayFast or another approved provider.
Unmasked Innovations PTY LTD does not store or process credit card information, banking details, or payment credentials.Customer payment details are entered directly on the secure payment page of the relevant third-party payment provider. Payment providers manage financial transactions according to their own terms, security standards, and privacy policies. Users should review the relevant payment provider’s terms before completing a payment.Access to paid interactions may be activated once successful payment confirmation is received. Activation may depend on third-party payment confirmation, messaging delivery, and automation workflows.7. Transaction Currency
The merchant outlet country is South Africa.
Unless otherwise stated at the point of purchase, transactions are processed in South African Rand (ZAR).
Where international users make payment, any currency conversion, bank charges, exchange rate differences, or foreign transaction fees may be determined by the user’s bank, card issuer, or payment provider and are outside the control of Unmasked Innovations PTY LTD.8. Refund Policy
Due to the nature of digital AI-generated responses and access that may be delivered immediately after payment, payments for questions, extended guidance, premium interactions, or the 24-Hour Clarity Pass are generally non-refundable once access has been activated or used.
Refunds may be considered where required by applicable consumer protection laws, or where Unmasked Innovations PTY LTD determines that a duplicate payment, payment error, technical activation issue, or non-delivery of paid access occurred.
Refund requests must be submitted to [email protected] within 7 days of payment and must include:
• the user’s name
• the WhatsApp number used for the service
• the payment date
• the payment amount
• proof of payment, where available
• the reason for the refund requestApproved refunds will be processed through the original payment method where possible and may be subject to the processing timelines of the relevant payment provider or bank. The refund amount will not exceed the original amount paid by the user.9. Cancellation
Because the 24-Hour Clarity Pass is a short-term digital access product that may be activated soon after payment, cancellations are generally not available once access has been activated or used.
If a user has made payment but access has not yet been activated, the user may contact [email protected] to request assistance.10. Responsibility
Unmasked Innovations PTY LTD takes responsibility for the sale of the digital service offered on this website, customer service relating to the Unmasked Guide, support for paid access issues, and reasonable dispute resolution relating to the service.Unmasked Innovations PTY LTD is not responsible for interruptions, delays, outages, payment processing delays, message delivery failures, or access issues caused by third-party platforms, including WhatsApp, Meta, Make.com, artificial intelligence providers, payment providers, internet service providers, mobile networks, or banks.11. Acceptable Use
Users agree to use Unmasked Guide responsibly and lawfully.Users must not:
• send abusive, threatening, discriminatory, harassing, unlawful, or harmful content
• submit sensitive personal information that is not necessary for the question
• use the service for unlawful, harmful, exploitative, or misleading purposes
• attempt to manipulate, overload, reverse engineer, copy, scrape, or disrupt the service
• use the service to generate content that infringes the rights of others or violates platform policies
Unmasked Innovations PTY LTD reserves the right to restrict, suspend, or terminate access where misuse, abuse, payment abuse, technical manipulation, or policy violations are detected.12. WhatsApp, Meta, and Third-Party Platforms
Unmasked Guide operates through WhatsApp and may rely on the WhatsApp Business Platform, Meta services, Make.com automation, artificial intelligence infrastructure, cloud hosting, and payment providers.Users acknowledge that these third-party services may have their own terms, privacy policies, technical limitations, message delivery rules, availability conditions, and security practices.
Unmasked Innovations PTY LTD is not responsible for interruptions, delays, errors, outages, changes, or restrictions caused by WhatsApp, Meta, Make.com, artificial intelligence providers, payment providers, mobile networks, internet service providers, or other third-party infrastructure.13. Service Availability and Changes
Unmasked Guide may be modified, updated, improved, suspended, limited, or discontinued at any time without prior notice.
Unmasked Innovations PTY LTD does not guarantee uninterrupted or error-free availability of the service. The service may be affected by maintenance, technical issues, payment confirmation delays, platform restrictions, or third-party service changes.14. User Responsibility
Users are responsible for the questions they submit, the information they share, and the way they interpret or use responses received through Unmasked Guide.
Users should exercise their own judgement and seek appropriate professional support where a matter requires specialised advice, mental health support, medical attention, legal assistance, or urgent intervention.15. Intellectual Property
All intellectual property related to the Unmasked Connection Energies framework, including concepts, terminology, content, explanations, prompts, guides, materials, designs, and related brand assets, remains the property of Unmasked Innovations PTY LTD or its authorised rights holders.
Users may use responses for personal, non-commercial purposes only. Users may not copy, reproduce, adapt, distribute, publish, sell, train competing systems on, or commercialise the Unmasked framework or service content without prior written permission.16. Privacy
The handling of user information is described in the Unmasked Guide Privacy Policy.
By using the service, users acknowledge that their information may be processed as described in that policy.
Unmasked Innovations PTY LTD does not store users’ credit card details or banking information. Payment information is processed by the relevant third-party payment provider.17. Limitation of Liability
To the fullest extent permitted by applicable law, Unmasked Innovations PTY LTD shall not be liable for any direct, indirect, incidental, consequential, special, or punitive damages arising from the use of, inability to use, or reliance on Unmasked Guide.
This includes, without limitation, damages related to personal decisions, relationship outcomes, emotional distress, technical interruptions, payment processing delays, message delivery failures, third-party platform issues, or inaccurate AI-generated responses.
Nothing in these Terms limits any liability that cannot legally be excluded under applicable law.18. Indemnity
Users agree to indemnify and hold harmless Unmasked Innovations PTY LTD, its directors, employees, contractors, service providers, and authorised representatives from claims, losses, damages, liabilities, or expenses arising from misuse of the service, breach of these Terms, unlawful conduct, or infringement of third-party rights.19. Changes to These Terms
Unmasked Innovations PTY LTD may update these Terms from time to time to reflect changes in the service, product features, payment structure, legal requirements, or operational arrangements.
The most current version will be made available through the official website, service interface, or another appropriate communication channel. Continued use of the service after updated Terms have been published constitutes acceptance of the revised Terms.20. Governing Law and Domicilium
These Terms are governed by the laws of the Republic of South Africa, unless mandatory consumer protection laws in the user’s jurisdiction require otherwise.
Unmasked Innovations PTY LTD chooses the following address as its domicilium citandi et executandi for all purposes under these Terms, whether in respect of court process, notices, or other documents or communications:
23rd Arthurs Road
Sea Point
Cape Town
8005
South Africa21. Company Information
This website and service are operated by:
Unmasked Innovations PTY LTD
Company type: Private company registered in South Africa
Physical address: 23rd Arthurs Road, Sea Point, Cape Town, 8005, South Africa
Email: [email protected]
Website: www.unmaskedinnovations.com22. Contact Information
Questions regarding these Terms, paid access, refund requests, service issues, or customer support may be directed to:
Unmasked Innovations PTY LTD
Email: [email protected]
Address: 23rd Arthurs Road, Sea Point, Cape Town, 8005, South Africa

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© Unmasked Innovations PTY LTD. All rights reserved.

Unmasked Guide User Data Deletion PolicyEffective Date: 20 May 2026This User Data Deletion Policy explains how users may request the deletion of personal information that may be associated with their interaction with Unmasked Guide, a WhatsApp-based AI-assisted guide operated by Unmasked Innovations PTY LTD.Unmasked Guide is designed to provide educational information about the Unmasked Connection Energies framework. It operates through WhatsApp and may use automation tools, artificial intelligence processing, payment confirmation tools, cloud infrastructure, and other service providers to deliver the service.
This policy supports user rights under the Protection of Personal Information Act, 2013, also known as POPIA, including the right to request deletion or correction of personal information where applicable.This page may also serve as the User Data Deletion Instructions page for Meta, WhatsApp, and other relevant platform requirements.1. Minimal Data Collection
Unmasked Guide is designed to minimise the collection and retention of personal data.
The service does not intentionally create personal user profiles or store full conversation histories for ongoing use by Unmasked Innovations PTY LTD.
Depending on how the user interacts with the service, the following limited information may be processed:
• the phone number associated with the user’s WhatsApp account
• the message content submitted by the user
• technical metadata required for message delivery and service operation
• payment status or payment confirmation information where a paid interaction is purchased
• limited operational information required to manage usage limits, paid access, support, troubleshooting, or abuse prevention
• timestamps, access status, and limited service logs where required for operational or compliance purposes
Messages are processed to generate responses and are not retained by Unmasked Guide systems for independent profiling or marketing purposes.2. WhatsApp and Meta Platform Data
Interactions with Unmasked Guide take place through WhatsApp and the WhatsApp Business Platform operated by Meta.
Meta and WhatsApp may process message content, phone numbers, delivery information, technical metadata, account information, device information, and other data necessary to operate WhatsApp and the WhatsApp Business Platform.
Data processed by Meta or WhatsApp is not fully controlled by Unmasked Innovations PTY LTD.
Users who wish to understand or exercise rights in relation to data held by WhatsApp or Meta should refer to the applicable WhatsApp and Meta privacy policies, account settings, and data tools.3. Automation and AI Processing
Unmasked Guide may use Make.com or similar automation infrastructure to route messages between WhatsApp, artificial intelligence services, payment tools, and other operational systems.
User messages may also be temporarily processed by artificial intelligence infrastructure in order to generate a response based on the Unmasked framework.
Unmasked Innovations PTY LTD does not intentionally use user conversations to train public AI models.
Where automation or AI providers temporarily process information to deliver the service, deletion of data held by those providers may depend on their own retention periods, logs, technical safeguards, privacy policies, and legal obligations.4. Payment-Related Data
Where users purchase additional access, questions, or premium interactions, payments may be processed through PayFast or another secure third-party payment provider.Unmasked Innovations PTY LTD does not store credit card details, banking credentials, payment card numbers, CVV numbers, online banking credentials, or payment passwords.Payment providers may retain transaction records in line with their own legal, security, fraud prevention, tax, accounting, anti-money laundering, and regulatory obligations.A user who wants payment-related personal information deleted may need to contact the relevant payment provider directly.
Unmasked Innovations PTY LTD can only delete or anonymise payment-related information that is within its own control, where deletion is legally and technically possible.5. Requesting Data Deletion
Because Unmasked Guide is designed not to retain conversation histories, there may often be no stored conversation data available for deletion by Unmasked Innovations PTY LTD.However, users may submit a deletion request if they believe their personal information has been retained or processed in error, or if they want Unmasked Innovations PTY LTD to check whether any identifiable information is held within its systems.Deletion requests may be sent to:
Email subject line: Data Deletion Request
Send to: [email protected]
The request should include:
• the WhatsApp phone number used to interact with Unmasked Guide
• a short description of the deletion request
• any relevant date or payment reference, if the request relates to a paid interaction
• proof of payment, where applicable
• any other information reasonably needed to identify the relevant interaction or transaction
Unmasked Innovations PTY LTD may request reasonable information to verify that the person making the request is connected to the relevant WhatsApp number or transaction. This is to protect users from unauthorised deletion requests.6. How We Handle Deletion Requests
When Unmasked Innovations PTY LTD receives a valid deletion request, it will take reasonable steps to:
• check whether any identifiable personal information is held within systems under its control
• delete or anonymise such information where legally and technically possible
• confirm whether no relevant personal information is held, where applicable
• guide the user to relevant third-party providers where the data is controlled by WhatsApp, Meta, Make.com, an AI service provider, PayFast, or another service provider
Some information may need to be retained where required by law, tax rules, accounting obligations, fraud prevention requirements, dispute resolution, security monitoring, payment verification, or other legitimate business or legal reasons.7. Third-Party Services
Unmasked Guide relies on third-party platforms and service providers to operate.
These may include:
• WhatsApp and the WhatsApp Business Platform operated by Meta
• Make.com or similar automation services
• artificial intelligence processing services
• cloud hosting or technical infrastructure providers
• payment providers such as PayFast or another approved payment provider
• website hosting or website builder services used to publish this policy or support the service
Where a third party controls the relevant data, the user may need to submit the deletion request directly to that provider.
Unmasked Innovations PTY LTD cannot delete data held independently by third-party providers, but will assist users where reasonably possible by explaining which provider may be relevant.8. No Marketing Database
Unmasked Guide is not designed to build a marketing database from user conversations.
User messages are not used for behavioural advertising, third-party advertising, or independent user profiling by Unmasked Innovations PTY LTD.
If marketing or promotional messaging is introduced in the future, users will be given any consent and opt-out options required by applicable law and WhatsApp or Meta policies.9. Timeframe for Responding
Unmasked Innovations PTY LTD aims to respond to deletion requests within 30 days after receiving sufficient information to verify and process the request.
More complex requests, requests involving third-party providers, or requests requiring additional verification may take longer.
If additional time is required, Unmasked Innovations PTY LTD will aim to inform the user where reasonably possible.10. Limits to Deletion
A deletion request may not always result in the deletion of all data associated with a user.
Certain information may need to be retained where required or permitted by law, including for:
• tax or accounting records
• payment verification
• fraud prevention
• dispute resolution
• legal compliance
• security monitoring
• abuse prevention
• recordkeeping required by a payment provider or other third-party service provider
Where deletion is not possible, Unmasked Innovations PTY LTD may restrict, anonymise, or minimise the information where legally and technically appropriate.11. Policy Updates
This User Data Deletion Policy may be updated from time to time to reflect product changes, operational updates, regulatory requirements, payment changes, or changes to service providers.
The latest version will be made available through the official Unmasked Innovations website, service interface, WhatsApp flow, or another appropriate channel.
Continued use of Unmasked Guide after updates have been published constitutes acceptance of the updated policy.12. Company Information
This website and service are operated by:
Unmasked Innovations PTY LTD
Company type: Private company registered in South Africa
Physical address: 23rd Arthurs Road, Sea Point, Cape Town, 8005, South Africa
Email: [email protected]
Website: www.unmaskedinnovations.com13. Contact Information
For data deletion requests, privacy-related inquiries, paid access issues, or general concerns, users may contact:
Unmasked Innovations PTY LTD
Email: [email protected]
Address: 23rd Arthurs Road, Sea Point, Cape Town, 8005, South Africa

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Unmasked Guide Refund PolicyEffective Date: 20 May 2026This Refund Policy applies to purchases made for Unmasked Guide, a WhatsApp-based AI-assisted digital guide operated by Unmasked Innovations PTY LTD.
Unmasked Guide provides educational information and self-reflection insights related to the Unmasked Connection Energies framework. The service may offer free interactions and paid digital access options, including the 24-Hour Clarity Pass or another paid access option displayed before payment.1. Digital Service
Unmasked Guide is a digital service delivered through WhatsApp or another supported messaging platform.
No physical goods are shipped.
Once successful payment confirmation is received, paid access is activated through the service as soon as reasonably possible, subject to payment confirmation, WhatsApp message delivery, automation workflows, mobile network availability, internet service availability, and third-party platform availability.2. Paid Access
Unless otherwise stated at the point of purchase, the 24-Hour Clarity Pass provides access to more detailed clarity answers and deeper interpretation within the Unmasked framework for a period of 24 hours from activation, subject to a fair-use limit of up to 20 questions during the 24-hour access period.
The current price of the 24-Hour Clarity Pass is R39, unless another price is clearly displayed before payment.
Any applicable price, access period, usage limit, or question limit will be shown or communicated before payment is requested.3. General Refund Position
Due to the nature of digital AI-generated responses and access that may be delivered immediately after payment, payments for questions, extended guidance, premium interactions, or the 24-Hour Clarity Pass are generally non-refundable once access has been activated or used.
By purchasing paid access, the user acknowledges that the service is a digital product that may become available shortly after payment confirmation.4. When Refunds May Be Considered
Refunds may be considered where required by applicable consumer protection laws, or where Unmasked Innovations PTY LTD determines that one of the following occurred:
• duplicate payment
• payment processing error
• incorrect amount charged
• technical activation issue
• non-delivery of paid access after successful payment
• another service issue that Unmasked Innovations PTY LTD considers reasonable grounds for a refund
Refunds are assessed on a case-by-case basis.5. When Refunds Will Generally Not Be Granted
Refunds will generally not be granted where:
• paid access was successfully activated and used
• the user changed their mind after payment
• the user did not use all available questions within the 24-hour access period
• the user exceeded or misunderstood the fair-use question limit after it was communicated
• the user expected therapy, counselling, legal advice, medical advice, financial advice, crisis support, or another professional service that Unmasked Guide does not provide
• the service was temporarily affected by WhatsApp, Meta, mobile networks, internet service providers, banks, payment providers, automation tools, or other third-party platforms outside the control of Unmasked Innovations PTY LTD
Nothing in this policy limits any refund right that a user may have under applicable law.6. How to Request a Refund
Refund requests must be submitted by email within 7 days of payment.
Email subject line: Refund Request
Send to: [email protected]
The refund request should include:
• the user’s name
• the WhatsApp number used for the service
• the payment date
• the payment amount
• proof of payment, where available
• the reason for the refund request
• any relevant payment reference or transaction information
Unmasked Innovations PTY LTD may request reasonable additional information to verify the payment, identify the relevant service interaction, or assess the refund request.7. Refund Processing
If a refund is approved, it will be processed through the original payment method where possible.
Approved refunds may be subject to the processing timelines, rules, and technical processes of the relevant payment provider, card issuer, bank, or payment network.
The refund amount will not exceed the original amount paid by the user.
Any bank charges, currency conversion fees, foreign transaction charges, or payment provider fees charged by the user’s bank, card issuer, or payment provider may be outside the control of Unmasked Innovations PTY LTD.8. Payment Provider
Payments may be processed through secure third-party payment providers, including PayFast or another approved payment processor.
Unmasked Innovations PTY LTD does not store or process credit card details, banking credentials, payment card numbers, CVV numbers, online banking credentials, or payment passwords.
Payment providers process payment information according to their own terms, security standards, privacy policies, anti-fraud obligations, and legal requirements.9. Contact Information
Refund requests and payment-related queries may be directed to:
Unmasked Innovations PTY LTD
Email: [email protected]
Address: 23rd Arthurs Road, Sea Point, Cape Town, 8005, South Africa
Website: www.unmaskedinnovations.com

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